Is 650 Words Optimal For Articles And Blog Posts?

by GingerHippo.

Today, we invite you to take a break from reading up on the current political situation to join in on a different long-standing debate: how long do your blog posts and web content need to be in order to gain SEO traction? And do you need to worry about word (50 words) counts at all? What does 650 words look like?

On the one side of this discussion sits traditional marketers, who say that hitting a word count doesn’t matter. They advocate for writing to the audience and allowing the copywriting to be whatever length it ends up at to best communicate the message.

On the other, we (100 words) have the hard-core SEO folks. These guys and gals insist that crawled content is consumed content, and that writing to Google’s specifications is the best and only way to get the web hits and traffic that modern marketing demands.

Here at GingerHippo, we say: you can have your (150 words) cake and eat it too. Good content writing can accomplish both goals. And the best way to do so is to bring your copywriting team into your conversations about SEO early. After all, when writers understand how SEO and content marketing work together, incorporating word counts and other SEO best (200 words) practices into the process simply becomes part of creative content writing.

Writing content to create a complete solution, will cause the content to rank well.


What’s the best length for SEO copywriting?

Once you’ve established that paying attention to word counts will simply be part of content writing at your company from now on, the question becomes: which length is best? Is 300 words the (250 words) minimum for blogs? Or do you need to shoot for that elusive long-form content?

The good news is that you can accomplish your SEO and stylistic goals at almost any length, whether your article is 300 words or 1,200 words. The important thing is to choose your focus and supporting (300 words) keywords wisely, and then build them into your content with context. Google knows when your content is throwaway, written only for the sake of keyword inclusion. And using keywords that don’t apply to your focus keyword will only increase bounce rate, which, in turn, lowers the trust ranking of any (350 words) given post.

There are many factors that contribute to how your content ranks in the search engines, and length is only one of them. Although longer form content (1,500 words+) has some solid research behind it to demonstrate its effectiveness, you can still rank with shorter form content when you (400 words) correctly tag your articles and make ample use of headlines (H-tags are important!). If you’re not sure what all needs to be included in content to make it SEO-friendly, working with an SEO content writing services agency can help, at least to get you started.

Articles With More Than 2,000 Words, Consistently Rank Page 1 Of Google Search Results.

Long Form Content Has A Greater Probability Of Earning Quality Backlinks.

Longer Content Gets More Social Shares.

Consider length in content writing (450 words), don’t live and die by it

I tell my clients that a good approach to content is to create a variety of content that demonstrates expertise at every level. You’re going to need weighty content that helps solve your customers’ problems, and that’s where long pieces like white papers (500 words) and in-depth articles come into play. But you can also support that content and help boost your overall digital brand presence with shorter pieces that lead customers deeper into the buyer journey.

The truth is: it’s hard to be attention-grabbing at 1,500 words, but it’s equally hard to offer real (550 words) value in 150. Yet to successfully communicate your message and create a digital footprint, you need to do both.

You need to generate content and generate a lot of it, so if one piece of content you write doesn’t hit the word count you were going for, it’s simply additional (600 words) incentive to write another piece that does. And when

writing content, it’s a good idea to have a sense for how words look on the page so you know how to build out your blog posts and articles accordingly.

So what does 650 words look like?

It looks like this. (650 words).

Facts About Content Length And Search Engine Rankings.

  • Articles with more than 2,000 words, consistently rank page 1 of Google search results.
  • Long form content has a greater probability of earning quality backlinks. (Hubspot)
  • Longer Content Gets More Social Shares. (QuickSprout)
  • Google likes to reward long form content with good search positioning. (Backlinko)
  • Only 18 percent of companies’ blog posts are 750 words or more. (Curata)
  • 75% of content pieces receive no likes or shares, whatsoever. (Forbes)

We will expound on these statistics below. Have no fear.

75% Of ALL Content Written Receives No Likes Or Shares Whatsoever.

Article Length In Relationship To Ranking.

Let’s put everything written above aside for a moment, and talk about how YOU determine what to click on for searches you make. When you are researching a solution to a question or problem, there are 2 factors in determining which result you choose:

  1. Does the title make you believe the content will answer your question.
  2. Will the content answer that question completely.

The last thing anyone wants, is to have to read through multiple articles to answer their question.

The short answer to the subheading above, is that most questions can’t be answered in short articles, therefor they aren’t read or shared.

Why would anyone share information that didn’t completely solve their problem? Would you ever share half of a recipe for your favorite food? Could you write out your favorite recipe and baking instruction in 650 words or less?

The more thorough the content is, the better it will rank, regardless of how long the content is, because other people will share and link to your content, deeming it authoritative.

Long Form Content Has A Greater Probability Of Earning Quality Backlinks.

Building on what we said above, think about how you consume information for a moment. What was the criteria for what caused you to share the last article or link to it?

The good news is that 75% of the content being written is substandard, which causes it to not rank, or be linked to as authoritative.

Feel free to test this theory out. Write an instructional article about how to tie your shoes, then copy the text, and use this free word counter tool to see how many words it took to convey your instructions.

Most Content Can’t Rank Well, Because It Isn’t Written To Rank.

You read that subheading correctly. Most content isn’t researched well, written well, or conveyed well.


In the absence of quality content, lies opportunity to do it better, rank better, draw more visitors, and convert more prospects. It’s almost like a field of dreams. If you build it, they will come.

Where do you start? With an idea for an article.

What do you do next? Search for existing content, and determine how you can convey the top 5 results to readers better.

Be sure to check out the infographic below, regarding SEO and ranking. If you lost count on how many words we’ve used in this article, the number is 1300 words. Did all of them have meaning? Did they answer your question or solve a problem completely?

SEO Content Length Infographic

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