4. ALWAYS use alt image attributes for imagery. This is an area we see tremendous opportunities in for a majority of the digital world. Using relevant imagery to the topics, and defining what those pictures are, could be the difference between gaining ranking organically or not.
5. Optimize the imagery for your website. The smaller the file size, the faster your page load speeds are. The faster your page load speeds are, the better your content will rank. Test your page load speeds here.
6. Important, but not overly relevant to this specific article, is to reduce or minimize the amount of gated content. Content gating deters engagement, if trust and value haven’t been established. Visitors will give you their valuable information only when you have gained their permission, and never before. Predatory gating techniques always devalue your brand.
7. Most content that ranks organically on page 1 of Google, has at least 2,000 words. Google wants to help readers answer questions and solve problems, without needing to search multiple sources to form a conclusion. The days of 300 word articles ranking on page 1 are nearly gone; along with the relevance of the emails people receive from overseas firms, claiming an ability to gain page one ranking organically, regardless of the content type, length, page load speeds, website errors, and publishing frequency.
GingerHippo’s Last Piece Of Advice
Be sure to ask your website developer, marketing company, SEO’er, and every single person about the significance of what we talked about in this article. If their response is to discourage the importance of what is above, find a different employee, contractor, or consultant. Anyone who tells you that anything stated above isn’t important, run as fast and as far away from them as possible.
If you take our advice on running away and are looking for a new solution, GingerHippo would truly love the opportunity to sit in the emptied seat. We are never more than a phone call or email away, and we are always grateful for every opportunity we receive.