GingerHippo Articles

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Google’s Mobile-First Index Algorithm Update

 Google's Mobile-First Algorithm Update Is Hurting Companies' Organic Ranking... A LOT!  by GingerHippo. In the past month and a half, an unbelievable amount of websites have lost footing on their rankings, due to Google's mobile-first algorithm update. We will...

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What Does 650 Words Look Like?

Is 650 Words Optimal For Articles And Blog Posts? by Rain Man. Today, we invite you to take a break from reading up on the current political situation to join in on a different long-standing debate: how long do your blog posts and web content need to be in order to...

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Using Cornerstone Content To Build Your Website Foundation

Cornerstone Content Defines Your Digital Foundationby Rain Man.Yoast, an SEO plugin for WordPress, has a check box to define cornerstone content. Most people don't quite understand what this feature is, or the significance of what it does, so we are going to shed some...

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Brand Presence Versus Brand Awareness

Is Brand Presence Or Brand Awareness More Important? by Rain Man. Brand awareness is a term that’s been floating around marketing departments and MBA classrooms for years. It’s considered fundamental to the promotion of a product, and companies like Coca-Cola and Nike...

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Top 5 Website Mistakes And How To Fix Them

Website Mistakes Drive Customers Away. Let's Take A Look At Why. by Rain Man. We can't all have websites as sexy and user friendly as lingscars.com. Let's rephrase that. We should ALL have websites built better than Lingscars.com. Let's talk about what makes the best...

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Rain Man’s Famous Cheesecake Recipe

  7 Ingredients To Make An Award Winning Cheesecake: Recipe   by Rain Man.Let's start off by putting the baking demons to rest. Making a cheesecake is one of the easiest types of cakes to make. The horror stories people have about how hard it is, just doesn't make...

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5 Recommendations On How To Nurture Leads Better

Does Your Content Nurture Leads? Most Content Doesn't. by GingerHippo. Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group). 79%...

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