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What Does SEO Stand For? SEO Terms And Meanings

by GingerHippo SEO stands for "Search Engine Optimization". SEO is how people will find your content and website on the internet. Some people find SEO to be hard, but it isn't. Once you understand SEO, it's not as scary as you might think. What Does SEO Stand For? SEO...

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Google’s Mobile-First Index Algorithm Update

  Google's Mobile-First Algorithm Update Is Hurting Companies' Organic Ranking... A LOT!   by GingerHippo. In the past month and a half, an unbelievable amount of websites have lost footing on their rankings, due to Google's mobile-first algorithm update. We will...

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What Does 650 Words Look Like?

Is 650 Words Optimal For Articles And Blog Posts? by GingerHippo. Today, we invite you to take a break from reading up on the current political situation to join in on a different long-standing debate: how long do your blog posts and web content need to be in order to...

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Using Cornerstone Content To Build Your Website Foundation

Cornerstone Content Defines Your Digital Foundation by GingerHippo. Yoast, an SEO plugin for WordPress, has a check box to define cornerstone content. Most people don't quite understand what this feature is, or the significance of what it does, so we are going to shed...

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Brand Presence Versus Brand Awareness

Is Brand Presence Or Brand Awareness More Important? by GingerHippo. Brand awareness is a term that’s been floating around marketing departments and MBA classrooms for years. It’s considered fundamental to the promotion of a product, and companies like Coca-Cola and...

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Top 5 Website Mistakes And How To Fix Them

Website Mistakes Drive Customers Away. Let's Take A Look At Why. by Rain Man. We can't all have websites as sexy and user friendly as lingscars.com. Let's rephrase that. We should ALL have websites built better than Lingscars.com. Let's talk about what makes the best...

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