PBN (Private Blog Networks) | Are They Worth Building in 2018 – 2019?

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PBN (Private Blog Networks) | Are They Worth Building in 2018 – 2019?

What Is A PBN Or A PBN Site? What Is A WBN Site?

Using PBN Links Or WBN To Build Authority.

Buying PBN Links. Why You Shouldn’t Buy Links At All.

Building Quality SEO Backlinks In 2018 – 2019.

Is SEO Worth It?

The short answer is no. A PBN requires a serious amount of time and money. You also take the ultimate risk of being deindexed or receiving a manual penalty from Google. Now let’s explain why this is a bad choice.
 
Private blogging networks are purchasing expired domains, relevant to your content. You will spend hours on an expired domain site. Comparing domain authority, trust flow, checking for spamdexing. Only to find a few if any expired domains which are worthy of purchasing.
 
Once you’ve purchased your domain, you will want to buy an SSL. Then create a website (generally on a website managed hosting platform). Create the content you want others to read, add contextual links back to your main website. Then you will receive credit for one single backlink.
 
Every time you publish new content to your main website, you will need to create a post on each of your PBN’s. This will create another link back to your main website. With content spinners, you will be able to shortcut the time and energy for this process, right? Wrong. Content spinners generally produce very low quality if even readable content. This could flag search engines to your shortcuts, and breach of their terms of service. Don’t take our word for it. Try out the link above for free content spinning. Copy and paste some copied text from an article, and give it a whirl.

What Is A PBN Or A PBN Site? What Is A WBN Site?

 
Let’s define what a PBN is, and also the cheaper method of creating a similar solution, which is a WBN.
 
A private blogging network, is a process of buying expired domains with authority. Then you create a website with those expired domains. Once you create the website, you place content onto the site. Then, you create contextual links back to your main website. Sometimes, grey hat SEO’ers will create a “walled garden”. A walled garden links all their websites in their PBN together, then back to the main website. This is a quick way to signal search engines to your efforts at gaming the system. This could result in deindexing or a manual penalty.
 
So, what’s a WBN?
 
We are seeing a tremendous amount of WBN’s used currently, as a cheaper way to create the same end result. A WBN is a web blogging network, which is like a PBN. WBN’s use free blogging platforms such as WordPress, Weebly, Blogger, or many others, to do the same task as a PBN.
 
Both need similar time and effort, in posting content and creating backlinks. We see a lot of large companies using WBN’s currently, which is quite surprising to us. With an algorithm change from Google, these large companies could receive a penalty. Imagine the CEO of a company, explaining to investors their website is deindexed?

Using PBN Links Or WBN To Build Authority.

 
There are some companies who will use PBN links or WBN’s to build authority for ranking. It’s an easy way to give yourself a leg up amongst your competitors to organic ranking. Let’s assume you want to use this approach. Let’s look at the steps, and how to achieve the results they are getting from their efforts, using WBN’s as the example:
1. Set up many (10?) WBN’s. Keep track of the name & login information for each blog you create. Each blog should use a different email address for login purposes. Also, use a fictitious name for the authors, which do not match one another.
2. For each article you write on your main website, you will create an article for each one of your WBN blogs. They should contain no less than 300 words each.
3. To pass Google’s tests, you will also need to create unique articles on your separate blogs. You shouldn’t create links back to your website from the unique articles.
4. Within your articles, you will want to create contextual links to other authoritative sources.
5. If we assume you are using 10 blogging sites, and you publish one new article on your main website per week, use a 3:1 ratio. What we mean, is you will create 30 new 300 word articles per week, besides your main site content.
 
Will this build authority? It will. Without a doubt. For keywords which need 10 or less backlinks to rank organically on page 1, you will succeed. For keyword phrases requiring more than 10 backlinks to rank on page 1, you will have a pretty good start.
Is SEO Worth It?
 
You bet. SEO or search engine optimization, is what makes content rank organically. The amount of money spent on SEO, is generally less than advertising. SEO creates longevity.
 
If we compare SEO efforts & costs, we always point to the obvious elephant in the room, which is staying power. If you pay for placement, your ranking stops when you turn your ad off. With SEO, the benefits stay for an indefinite period of time.
 
If you paid an SEO company to create backlinks to a single article, your website benefits. The article receives the direct benefit. If you hired them to promote a single article, the value continues beyond that single project.
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